Founded indie studio to ship a commercial RPG addressing gaps in narrative-driven combat systems and player agency. Defined product strategy, established design systems for cross-platform deployment, and built iterative feedback loops via Patreon and itch.io communities. Conducted usability testing through public devlogs and community playtesting. Launched on Steam with sustainable player base and positive review metrics.

Designed user-centered solutions for complex internal service platforms by mapping user journeys, crafting wireframes, and guiding cross-functional agile teams through multi-epic development. Reduced task completion time 35% through simplified information architecture and streamlined navigation.

Collaborated with engineers, designers, and media teams to prototype and deliver responsive interactive experiences for a major holiday campaign driving 22M+ impressions and 3.2% engagement rate (2× baseline). Conducted usability testing and iterative prototyping of augmented reality features for Target mobile app.

Led UX strategy, UI design, and homepage information architecture while maintaining design system consistency across all digital assets and style guides for the Risk Engineers Energy Forum. Managed partner hosting, content management, and iterative updates informed by user feedback and analytics.

Developed digital assets and interactive design work within a global agency environment, contributing to brand-level campaigns and interactive experience production.

Collaborated with executives at one of Minnesota's leading brand navigation agencies to develop digital assets and animation for the GoDaddy rebrand launch.